As both traditional publications and retail media networks continue to evolve, media and entertainment organizations are struggling to maintain data across disconnected systems and ensure a seamless sales process. Sales reps are forced to swivel-chair between multiple apps to navigate the deal cycle through email, CRM, and Order Management Systems, an inefficient process that leaves significant room for error.
Mphasis Silverline has partnered with Placements.io, the leading advertising operations platform, to simplify and automate digital media workflows with Salesforce Media Cloud. Salesforce + Placements.io is a powerful combination of tools that enhance each other through the purpose-built Placements.io - Automation for Digital Media integration package from the Salesforce AppExchange.
“We’re excited about the opportunity to collaborate with Placements.io and help our clients get even more value from their investments in both Salesforce Media Cloud and Placements.io,” said John Stamers, Senior Director of Media & Entertainment at Mphasis Silverline. “Streamlining the handoff between sales and campaign workflows is a major priority for ad sales teams, and this is just one example of how these platforms can complement each other. At Mphasis Silverline, we are always focused on supporting integrations that reduce friction and help our clients make the most of their Salesforce ecosystem.”
The integration automatically pushes opportunities from Salesforce to Placements.io, avoiding the mistakes that can occur in the handoff between sales and ad operations teams. This also reduces time to create campaigns by passing along campaign header-level details from Salesforce to Placements.io, eliminating double-entry. As campaigns are built and executed, sales performance is sent back to Salesforce to give sellers increased visibility on campaign status and pacing and drive reporting on comparisons between forecasted, booked, and delivered campaign revenue.
“At Placements.io, we believe the foundation of efficient ad sales starts with seamless CRM integration,” said Evan Bowen, Chief Business Officer at Placements.io. “Our partnership with Mphasis Silverline represents a perfect alignment of expertise, combining their deep Salesforce knowledge with our advertising operations platform to eliminate friction across the sales lifecycle. This collaboration enables our mutual customers to accelerate deal velocity, improve productivity, and maximize the value of their tech investments. We're thrilled to work with a partner who shares our commitment to streamlining the complex world of ad sales operations.”
The combination of Placements.io’s robust functionality with Mphasis Silverline’s deep Salesforce knowledge provides an immense opportunity for clients to transform their digital media processes on the Salesforce platform.
Learn more about what Silverline CRM media & entertainment experts can do for your organization.
