Mphasis Silverline partners with Placements.io to integrate Salesforce Media Cloud with ad operations, automating workflows and eliminating
A system for ad sales should support the whole sales lifecycle — from proposal to invoicing. Let’s break down the must-have capabilities.
Why using first-party data can be hard for retail media networks — and why it doesn’t have to be
We're thrilled to share some exciting news: Placements.io has been recognized by Hyer as a 2025 Breakthrough Culture Award winner!
While headlines focus on new RMNs or multi-million dollar ad commitments, the real challenge lies in managing the operations.
What is media planning, and when did it get so complicated? Find out where complexity came from and how brands and agencies can overcome it.
