Building on existing resources that until now have only been available exclusively to P2PI members, the Retail Media Guild (RMG) and its key contributors have fleshed out a retail media resource to inform the industry on various considerations related to campaign planning and analysis.

Topics covered in-depth in the Playbook include:

• Unifying objectives, budgets and placements for success
• Selecting audiences and targets
• Measurement
• Best practices for creative
• The impact of artificial intelligence on search

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