Founded in 1999, Slickdeals has organically grown into the largest deal-sharing community in the United States, attracting millions of high-intent shoppers who actively discover and vote on deals. The platform’s audience over-indexes in higher education, household income above $250K, and households with children, a demographic profile that makes Slickdeals an exceptionally attractive advertising partner for major brands. With 84% direct traffic and 4.9 million monthly votes and comments, Slickdeals offers advertisers access to an engaged, purchase-ready audience that is difficult to reach elsewhere.
85% boost in productivity
19% increase in advertisers
Challenge
Before partnering with Placements.io, Slickdeals’ advertising operations relied on a patchwork of disconnected tools. The operational burden was significant. Campaign setup required up to 35 minutes of manual logging per campaign. End-of-month reconciliation and billing consumed 2.5 hours monthly. Revenue reporting alone took six hours every week. A two-person ad operations team spent a disproportionate share of their time on administrative tasks rather than strategic work.
Solution
The Placements.io and Slickdeals partnership went well beyond a standard technology deployment. It was a genuine co-innovation effort, with both teams collaborating to design and build integrations tailored to Slickdeals’ specific operational needs. Co-development of a custom two-way Kevel ad server integration, along with integrations for HubSpot CRM and Google Ad Manager, consolidated the Slickdeals’ technology stack, ensuring that systems that previously operated in isolation were now communicating seamlessly through AdSalesOS
The most transformative change was moving Slickdeals from spreadsheets and swivel-chairing between platforms into a unified system with streamlined operations. AdSalesOS became the single source of truth across the entire ad sales lifecycle, replacing the fragmented toolset with one platform where the team could manage pipeline activity, active campaigns, and future planned media in a single view.
Results
With the operational constraints removed, Slickdeals was able to expand its advertising business meaningfully. In the twelve months following implementation, the platform’s ability to efficiently onboard and serve advertisers translated directly into customer base growth and increased campaign throughput.
- Advertisers grew by 19%
- Campaigns increased by 19%
- Number of line items sold increased by 4%
The improvement in operational efficiency was also substantial
- 30min saved per campaign setup
- 2hrs saved per month on reconciliation & billing
- 6hrs saved per week on revenue reporting
“Having a single source of truth for pipeline, booked, and delivered revenue has transformed our access to data. Instead of manual report stitching from a Google sheet, we’re now able to see all the information instantly and without chance of human error. This means that instead of questioning data accuracy, we can now focus more on discussing actual strategy. The real-time visibility gives us confidence in our revenue forecasting.”
Claire Arthur, Business Development Manager, Slickdeals
